Tuesday, February 3, 2009

Exam Questions

1) What is communication not defined as?
a: Transmitting
b: Receiving
c: Processing information
d: Transfer

2)Which act prohibits false and misleading advertising?
a: Free advertising act
b: Puffery act
c: Lanham act
d: Federal Trade Commission act

3) _________ are the things companies do to support overall promotional strategies.
a: Tactics
b: Demographics
c: Objective and Task method
d: The "what can we afford" method

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