Looking through all the stuff that I have in my room, I can pin point a couple of objects that I have put in some thought in why I should and did purchase it.
The object that I chose, is a Macbook, sold by Apple Inc. The five things that instantly come to mind when thinking of Apple are: 1. simplicity, 2. sleekness, 3. modern, 4. lightweight, 5. expensive. My existing perception of this brand, came to me by the commercials I have seen on television, or saw in a magazine ad. Or by the word of mouth from my friends. When looking on Brandtags.net, the top ten things that we said about Apple were: 1. Amazing, 2. Alternative, 3. Annoying, 4. Computer, 5. Arrogant, 6. Artsy, 7. Best, 8. Awesome, 9. Beauty, 10. Brilliant. After seeing all these tags that were said about the Apple brand, I can definitely agree with most of them. I used to not believe that Apples were that good, but now that I have been using them, and own one of my own, I have changed my beliefs and think that Apples are definitely a better quality computer than regular PC's.
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