Monday, April 13, 2009

Store Ambience

Before a person walks into a store, they have their pre-conceived notions about that store. When I walk into a store, the first thing I usually notice is whether or not there is music playing, what the light setting is, and whether or not there are sales people at the front of the store. The store that I chose to write about is Hollister. When a person walks towards  Hollister, they can immediately tell that it is a relaxed clothing style store geared towards teenagers. While walking into the store, many times the consumer will be nicely greeted by the sales associate, welcoming them to the store, asking them if they need help finding something and the days sales that are going on, if any. I sometimes think it is annoying to always be followed and closely watched by the sales associates. They are always way to close and try too hard sometimes to sell you something, while you are just there to browse the store, in a relaxed manner. Other than that, it is a nice store, the sales associates are nice, and usually seem to enjoy their job, whether that is the case or not, I don't know. 

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