Store Ambience

Before a person walks into a store, they have their pre-conceived notions about that store. When I walk into a store, the first thing I usually notice is whether or not there is music playing, what the light setting is, and whether or not there are sales people at the front of the store. The store that I chose to write about is Hollister. When a person walks towards  Hollister, they can immediately tell that it is a relaxed clothing style store geared towards teenagers. While walking into the store, many times the consumer will be nicely greeted by the sales associate, welcoming them to the store, asking them if they need help finding something and the days sales that are going on, if any. I sometimes think it is annoying to always be followed and closely watched by the sales associates. They are always way to close and try too hard sometimes to sell you something, while you are just there to browse the store, in a relaxed manner. Other than that, it is a nice store, the sales associates are nice, and usually seem to enjoy their job, whether that is the case or not, I don't know. 

Exam #3 Review Questions

Chapter 8 Review Questions:

1. GRP stands for:

 a) Gross Representing Percentage

 b) Gross Resting Points

 c) Grades Represent Productivity

 d) Gross Real Points

 Answer: b

2. What is the number one way to reach elite consumers in Europe:

 a) Television

 b) Newspapers

 c) Magazines

 d) Radio

 Answer: C

Chapter 9 Review Question

1. MECCAS stands for:

 a) Means-Ends Conceptualization of Components for Advertising Strategy

 b) Men-Earn Certain Components for Americas System

 c) Means-Ends Creativity Cycle for Advertising Strategy

 d) Means- Ends Creativity of Components for Advertising Strategy

 Answer: A

Chapter 10 Review Question

1. Affective message strategies:

 a) Invoke feelings and emotions and match them with the product, service or company

 b) Attempts to connect a product with a consumers experience

 c) Attempts to elicit powerful emotions that eventually lead to product recall and choice

Answer: A

Video Question:

1. How did Song develop their brand identity?

a)Look at the competition

b) learn from their mistakes

c)lost of optimism and openness

d)come up with something original

Answer: A